Description
You’ve poured your heart into your book—now it’s time to get it out into the world. But how?
Whether you have a new book, one in progress, or a past release that didn’t go as far as you hoped, this 2-hour workshop led by author & entrepreneur Janisse Ray will offer tools, strategies, and mindset to find your readers. Janisse will share lessons she’s learned from over 25 years of promoting her books, from traditionally to indie published.
How to Market Your Book, the workshop, takes place Thursday evening, April 24, 2025 from 6:30-8:30 pm Eastern Time, online via Zoom.
Marketing isn’t about gimmicks or degrees—it’s about showing up for your work and your readers. If you’re ready to move beyond myth, that books sell themselves and that selling is not your job, this workshop is for you. Start making real connections that drive real sales. Expect a high-energy session filled with actionable guidance, a chance to ask questions, and the inspiration to take charge of your book’s success.
Reserve your spot now.
GAIN ACCESS TO
- Janisse’s backdoor numbers
- a structured marketing plan template
- an e-booklet of author insights
- bibliography of other resources
—all designed to help your book succeed.
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CONSIDER THIS
- Over 650 million books sell each year.
- The average amount spent yearly on reading is $113.
- 60% of adults read at least one book in the past year.
- The average reading time is at least 20 minutes a day.
- Adults over 75 read twice that long.
You don’t need a degree in marketing to get your book out into the world. You just need to get activated to show up for your work.
~*~
This is Janisse. I’ve been selling books for over 25 years. I’ve written or edited over a dozen of them—some with a major publishing house, some with small presses, some independently. I’ve had publicists, no publicists, book tours, no book tours, big hotels, a friend’s sofa. In every case, the marketing that I myself did made the most difference. I’ll tell you why. Because I showed up for the book and for the people who love stories and who wanted to read it.
Where and how you market books has completely changed, and I’ve made it my business to keep up.
Marketing is fun. Marketing is chess.
Marketing is community-building with your people.
Marketing is finding your tribe.
This workshop is for
- published authors
- writers who want to publish
- writers with a book under contract
- folks in public relations
- friends helping writer friends
WHAT YOU GET
- a multi-level approach to launching your book into the world
- Janisse’s father’s 7 Principles of Selling
- the #1 secret to selling books
- ways to tackle social media
- reasons to think about real-world markets
- how to do events
- Janisse’s story
- secrets she’s learned over the years
- a chance to ask questions & get answers
- a blank author interview (where everything starts)
- a template for a marketing plan
- an e-book of insights
a receipt for the course to use in preparing your taxes, if you claim writing income.
Maybe you think you’re late to the game.
Maybe you think that publicity is not the job of the writer.
Maybe you thought that once you did the hard work of writing the book that you’d be done.
Maybe somebody told you that selling is creepy.
I’m telling you that you’re not too late. It is your job. You’re not done. And selling is an exchange that can be based on joy and pleasure. Lots of people helped me and I’d like to help you. I’ll tell you what I know. I’m not saying this is easy or that you won’t have to work hard.
But these marketing ideas work.
~*~
FAQS
How many sessions are there?
One 2-hour session one evening
Is the workshop recorded?
Yes, the session is recorded and will be uploaded to a shared Google Drive.
If there are handouts, how do I access them?
They will be loaded to a shared Google Drive.
How do I access the Drive?
Janisse sends you a link to it.
How will I get the Zoom link?
You will receive it by email from Janisse directly after you register.
May I be in contact with Janisse directly?
Yes, please feel free to contact her either using the Contact Form on the website or at this email address, wildfire1491@yahoo.com.
BIO
Writer Janisse Ray has earned a living from her work for 30 years and after many years as a starving artist now makes a normal income. Her first book, Ecology of a Cracker Childhood, told the story of growing up on a junkyard in south Georgia amid endangered longleaf-pine flatwoods. The book sold well, won awards, and was named a New York Times Notable and a Book All Georgians Should Read.
Since Ecology, Janisse has published many books of literary nonfiction, two collections of poetry, and a short novel. Her collection of essays, Wild Spectacle: Seeking Wonder in a World Beyond Humans, was chosen by Pam Houston for the Donald L. Jordan Prize for Literary Excellence, which carried a $10K award. In 2024 Ray published Craft & Current: A Manual for Magical Writing.
Janisse has won a Pushcart Prize, an American Book Award, and a Southern Environmental Law Center Writing Award, among many others, and has been inducted into the Georgia Writers Hall of Fame. She has taught at the University of Mississippi, Hollins University, Florida Gulf Coast University, Bread Loaf Environmental, Orion Online, and many more. She holds an MFA from the University of Montana, where she returned to teach as the William Kittredge Distinguished Visiting Writer. Janisse lives and works on a historic farm an hour inland from Savannah, Ga. She’s crazy about dark chocolate, wildflowers, blackwater rivers, and the blues.
